Know the Difference Between a Business Name and Trademark

When starting up a business it is important to look for a name that defines and makes them stand apart from their competitors. What is not as widely talked about is the need to protect their name once they have one. For businesses to protect their name they must register with the state. It is at this point when many new entrepreneurs run into the problem of not knowing whether to register a new business name or file a new trademark.

Here are some tips to better define what these two terms are and what they can do for a company.

What it means to register a new business name: business-name

As presumed a business name is exactly that, it’s the company’s trade name to help their customers find them.

The first step in becoming a company is deciding whether it is a corporation or a limited liability company. From there the company may apply under that category for a business name. To be approved for a name the secretary of state’s office must not come across the exact same name within their system. If the name is not taken the company may then claim that name as their own and no other company is allowed to use it within that state. However, if the company would like to register their name under several different states they must go to the federal level with a trademark.

Filing a trademark at the federal level:

A trademark is a symbol, word, or group of words that represent a business.

Much like registering for a business name, filing a trademark gives the company sole rights to the trademark as long as the trademark hasn’t already been taken. Once it is filed no other company or person is allowed to use their brand without the company’s permission. Unlike a business name trademarks are filed at the federal level by the USPTO. The processes of filing a trademark with the USPTO can take any were from 6 to 12 months. While this might seem like a long waiting period the company’s trademark will be solely theirs at both the state and federal level.

Still confused!

Don’t worry here is a simple video to help walk you through what both a trademark, Business Name. In addition this video will through in an extra bonus of defining what copyright is.

Source: MyCorporation

This post was sourced from Entrepreneur so go check them out.

 

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How Loans for Small Businesses can Benefit You

Small Business Loans were created for companies that need a little help to maintain or begin their dreams of becoming a business. Around 543,000 up and coming business arise each month and out of those companies 97% of them are considered to be a small business. That means they have 500 to 0 employees working for them.  However, out of all these companies that start in any given year, 30% of them will fail within the first two years. The cause for so many failing companies is poor financial planning.

The three main sources of financial troubles companies should consider:

  • Decline in customer spending
  • Market fluctuation
  • Employee health insurance

One very important thing to remember is that it takes money investments to make money in a company.  So it is a good idea to do research to find the right lender for you. The two main types of leaders that may be available to you as a small business are:

  • Commercial banks
  • FinTech Companies

Through these lenders loans such as SBA Loan, Equipment Financing, Short-Term Loan and Personal Loan for Business are offered. But don’t forget, to qualify for any given loan your business’s financial affairs must be in good standing and up to date. The best way to check where you stand financially is to hire a certified public accountant. With their help you may opt for either an audit or a review to get financial matters in order. In any case planning ahead is always the best step in securing a small business’s future.

To learn more about the different types of lenders and loans offered visit Jeffbullas.com

Source: Jeffbullas

The Las Vegas Mass Shooting not only took loved ones away from their friends and family but also a since of safety from the American people. In respect for those who have been effected by this terrible ordeal the U.S flags on the grounds of CSUN shall be raised half staff till the sun is low in the sky on Oct. 6.

A word from CSUN President Ms. Harrison “On behalf of California State University, Northridge, our hearts, thoughts and sympathies are with the victims, survivors, first responders and loved ones impacted by the horrific mass shooting that occurred in Las Vegas. This heartbreaking violence is a reminder to remain vigilant. Safety on- and off-campus is a responsibility we all share.”

To better prepare for potential violence Ms. Harrison has put together three workshops, two of which will be for CSUN employees and one for all those who wish to attend; see below for details.

For time, location and registration click on the date you would like to attend.

Oct. 25 & Nov. 1: Workplace Violence and Surviving

(For CSUN Employees Only

This workshop is addressed to those who are employed at CSUN to be better equip them in the event of  an active shooter incident on campus.

Oct. 19: Maintaining a Proactive Approach to Personal Safety

(For Students, Faculty, Staff and Community)

This workshop was created to help those who would like to develop a better understanding of how to prevent and become more aware of potential risks or threats they may be faced with.

For more tips and to review this video on how to stay safe during an active shooting click here.

Feeling Safe on or off Campus

Entrepreneurship Fall Kickoff / Startup Workshop #1

Come and join the CSUN spirit of learning by attending the first business workshop of the fall 2017 semester. Learn how to get a head in the business world from those who have thrived as investors, company owners and leaders of their profession. This event is free so hurry and save your spot now by clicking here.

Tue, September 26, 2017

3:00 PM – 5:00 PM PDT

Located at:

Juniper Hall 4117

Northridge, CA 91330

FUTURE JOBS WILL BE BASED AROUND PURPOSE, EMPATHY, AND PEOPLE SKILLS

It seems to be a popular idea that many of today’s jobs will be replaced with automation.  Whether this relates to marketing research that is replaced with data-driven Artificial Intelligence (AI)  or manufacturing labor that is replaced with machinery, American jobs are changing and employment is a concern not just for Millennials but for Generation X, Boomers, and leaders of industry.

ZUCKERBERG AND GATES AGREE

Both Mark Zuckerberg and Bill Gates gave speeches recently discussing concerns that today’s graduates will need to face.  One thing they both agree is that real human empathy is something that robots are not going to easily replace.

WHY THIS IS IMPORTANT

The take away is that people skills are more important than ever.  While many jobs are changing and in fact shrinking, the jobs that will still be in demand in the future will require soft skills such as care giving, nurturing, understanding, and yes, consulting.  To read the full article go to MSN.

Source: MSN

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

THANK YOU!

Wells Fargo Center for Small Business & Entrepreneurship wants to extend a special thank you to all of the attendees at our 10th Year Anniversary Celebration and Fast Pitch Competition.

Minchi Hsu and Richard Robinson presented their consulting project to the audience at the Orange Grove May 3, 2017.

Minchi Hsu and Richard Robinson present. 10th Anniversary Event, May 3, 2017 at Orange Grove Bistro on the California State University, Northridge Campus Fast Pitch competition and luncheon celebrated entrepreneurship with CSUN student and Wells Fargo representatives.

OUR SPECIAL THANKS GO OUT TO:

  • Wells Fargo, our sponsors
  • All of our deserving clients who shared their goals, challenges and business information in order to collaborate with CSUN students
  • David Nazarian College of Business & Economics
  • California State University, Northridge
  • Faculty members Daniel DeGravel, Deborah Heisley,  and Director Franck Vigneron
  • Dean Kenneth Lord and his staff members
  • The Office of University Advancement
  • Undergraduate senior students who participated in consulting projects this academic year

The center could not exist without your support and participation!

THE WINNER OF THE FAST PITCH 2017 IS …

  • Max Engoian, MBA Student

    Winner of the Fast Pitch competition sponsored by Wells Fargo, May 3, 2017 Max Engoian

    10th Anniversary Event, May 3, 2017 at Orange Grove Bistro on the California State University, Northridge Campus Fast Pitch competition and luncheon celebrated entrepreneurship with CSUN student and Wells Fargo representatives. Winner of Fast Pitch, Max Engoian.

 

 

 

 

 

 

 

 

 

 

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

Reminder: 10th Anniversary and Fast Pitch Competition Wednesday, May 3 @ 11:30 am

10th Anniversary Event Invitation & RSVP

SOLD OUT!

Please be sure to cancel your reservation on Event Brite if you are unable to attend.

For those of you attending, we look forward to seeing you Wednesday.

PARKING:

Please enter on Prairie Street. Proceed to lot G1 near the Orange Grove Bistro.  The event is at the Orange Grove Bistro.

Map of CSUN, Orange Grove Bistro, and parking lot G1.

 

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

THE BUSINESS OF MUSIC: A POST DEDICATED TO PRINCE ON THE ANNIVERSARY OF HIS DEATH

Did you know that California State University at Northridge  (CSUN) is a big supporter of the arts?  It is!  CSUN not only provides education within arts and  entertainment, it helps support the Valley of the Performing Arts Center and 88.5 fm KCSN through the office of advancement at CSUN.

The Music Industry

Some of you may know that the music industry helps to sustain the southern California economy, and the US economy in general.   To support this statement, see the table displaying various music industry reports, as noted by IBIS WORLD, below.

Music Industry Reports at a glance displaying ross revenue and profit in the US.

Gross revenue per year (not including many tertiary businesses such as telecommunications, equipment manufacturing, and more) totals roughly $43.3 billion within the US annually.  Profit rounds out at roughly $3.5 billion per year within the US, excluding several music sectors as mentioned.

The Importance of the Figures

The take-away is two-fold. 1) Arts education is critical to remain competitive within the music industry and 2) the music industry is a healthy contributor to the US economy.  Based on the overview of the figures, investment in arts and entertainment education is a driver of the the local Los Angeles economy and the US economy as a whole.

CSUN’s Musical Legacy

Beyond offering education within the arts, CSUN also offers a graduate degree specializing in Music Industry Administration.  Our own Director, Professor Franck Vigneron, of the Wells Fargo Center for Small Business & Entrepreneurship instructs MBA students in the MIA program.  Business students with a penchant for the arts: be encouraged!

We offer today’s blog post as a celebration of the life of Price, who passed 1 year ago today.  Thank you for the music.

Sources: IBIS WORLD – THE OVIATT LIBRARY and HUFFINGTON POST

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

NEW FACULTY MEMBER SIGNED UP FOR FALL 2017: DONGLING HUANG, MARKETING METRICS PROFESSOR

Announcement: Marketing Metrics @ CSUN. Image shows a person holding a piece of paper making an announcement.  Wells Fargo Center is proud to announce a new consulting relationship with Professor Dongling Huang.  Professor Huang instructs students at California State University, Northridge in data analysis in the upper-division marketing course: Marketing Metrics.

Huang’s students typically produce a number of projects during the semester.  The final project is commonly a marketing centric project that uses more than one data set.  Students pull from client given data sets and publicly available data sets in order to generate demographic and geographic information that can be joined to create a meaningful picture using Microsoft Excel and Tableau software.  Commonly the final project requires students to identify common links between the data sets and calculate metrics such as the ‘RFM’ pertaining to the client.

RFM refers to the metric which calculates the recency, frequency, and monetary value of customers in order to generate insights about a business’ most profitable consumers. (You may hear this referred to the 80/20 rule, which describes that often 20% of customers provide 80% of a company’s margin.) Calculating the RFM of a consumer data set provides meaningful marketing insights to businesses looking to reduce costs, understand which customers to target, and to provide insight into consumer behavior.

One more win for Wells Fargo Center Small Business & Entrepreneurship!

To help reach your small business goals, follow our blog to learn more about small business resources here.

To apply for consulting from the David Nazarian College of Business & Economics students please fill out an online application.

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.