Trending: Getting Content From Your Employees!

Have you ever found it challenging to come up with new, relevant, trending content? The continual search for relevant content can become quite a task.Colorful image of 3-D social media icons  So, do you use a news service, marketing firm, search for social media content yourself, or re-post what’s going around?

Could you trust your online image to your employees? Well, you probably already do. After all, you hired them; they are the voice and the face of the company.  You might as well empower your employees to engage with others online on your behalf.

We at #WFCSBE can hear the wheels turning … “but I’m concerned about the professionalism of my content”.  Yes, social media must be managed, including organic content.  And we think that the pro’s out-weigh the cons.  After all, is it possible for a brand to come off as contrived? Is it that more likely to happen through real interaction with authentic users and employees, or do you think that is more likely to happen when content is paid?

If you have not considered encouraging employees to share content about your business, you might be encouraged to know that many companies have made a move in this direction with positive results.

More and more businesses are tapping into their most trusted resource: their employees! In fact, numerous companies are using employees for more than just organic content.  Yes, local check-ins and authentic news from sources within the company are likely to help boost results (according to some sources).  But more than that, your employees have the ability to create a more authentic voice for your content.

Read more about trending content…

Source: LinkedIn Trending Content

Follow: WFCSBE

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

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Do Upheavals in Globalization, Tech, HR and Demographics Have You Perplexed?

Changes to the business environment are a constant, but managing those changes takes skill.  With the pace of changing demographics, technology innovation, and global competition, how does the little guy keep up?Time for Change - an image of a frog walking with a suitcase

CHANGE MANAGEMENT: HIRING A CONSULTANT

No one is completely objective all of the time.  If your business is experiencing challenges, perhaps a consultant could offer a fresh perspective.

For example, have you experienced trouble attracting qualified, engaged employees that are committed to the business?  Or perhaps you’ve been doing things the same way and they are no longer working for you.  Or maybe you want to KEEP your staff and still keep your MARGINS intact without losing them?

If change management is not your strong suit,  it may pay to hire a consultant.

The job of the consultant is to review and research your concerns and resources in order to arrive at recommendations for improvement.   But where do you find an accredited consultant?  You don’t – there is no such place.  However, different industries offer services to handle such requests.

For example, within the accounting industry Deloitte offers consulting within the area of human resources; they also offer the usual tax, accounting,  and systems implementation services, too.  Check out the article and video to learn more about the latest business and Global Human Capital Trends 2016.

HUMAN RESOURCES & THE MULTI-GENERATIONAL WORKPLACE

One trend is that the workplace is becoming younger (the Millennials) and older (the Boomers and Generation x) simultaneously.  Millennials are graduating college, entering the workforce and becoming parents while at the same time Generation X and the Boomers are changing careers, getting second jobs, or still working in their original careers.  People are living longer, which means the workforce is growing larger and more diverse.

At the same time the workplace is trying to keep up with technological improvements, social media, and global e-commerce.  Is your business equipped to manage multiple generations and their unique talents and needs?

To learn more about re-designing organizations read the Deloitte piece here.   Of course, you may request consulting from the Wells Fargo Center for Small Business & Entrepreneurship and work with the David Nazarian College of Business & Economics students.  Many graduating senior and MBA classes work with local businesses to give students the chance to learn how to act as ‘consultants’.  To request consulting use the online submission form at the CSUN website.

Sources: Deloitte and WFCSBE at CSUN

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.