Embrace Technology to Grow

Photo taken from:Contractor Tips

As Technology has evolved people have been shaped by cultures from all around the world. The ability to connect to others whether they are at home or on the move is easier then ever before. This intern has allows people to be more susceptible to new ideas. This opens up new possibilities to companies that are looking for more revenue. The more web presents a company has the more well known they will become. So, here are a couple ways to get noticed online.

Social Media:

Facebook, Twitter, Instagram and etc. are all great sources of getting noticed by a broad range of people and your company is never limited to only using just one source of media. But choosing the right media should be taken under account. Much like other aspects of business, it goes through popularity trends. So make sure your social media accounts are the most popular accounts being used and keep track of where the next trends will go.

 

Create a Website:

Unlike Social media pages, websites can be much more personalized. You are able to showcase your company’s best qualities in a way that draws your customers inn. When starting up a new website there are a large verity of companies willing to get you started. Their prices can range from being free to quite costly. All it takes to find one is a quick google search.

Listings:

Listing companies through either local and broad websites can make or brake a companies online presence. Do to millions of websites being introduced onto the internet daily it is easy for many websites to be overlooked. In order for customers to navigate to a company online, listing the company’s site on websites such as Yelp or Google My Business, can greatly improve their site’s web traffic.

While creating a web presence online can take time and upkeep it may just be the push your company  needs to boost it’s clientele.

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How can CSUN’S Business Department help your Company?

Photo of the Northridge Chamber of Commerce with Wells Fargo Center for Small Business and Entrepreneurship's Director, Franck Vigneron. A presentation of the center's non-profit services was made January 10, 2017.

Here at Cal State University of Northridge our students and Professors are hard at work to make sure companies just like yours are given all the knowledge needed to improve their company.

Through the Nazarian College of Business, we are offering free consulting services to businesses found throughout the Los Angeles area.

Consulting Services Offered:

  • Business Unit & Corporate Strategies
  • Marketing & Sales
  • Operation Management, General & Administrative Efficiency
  • Financial Consulting & Management Controls
  • Human Resources Management
  • Information Technology Consulting
  • Preparation for Funding

Companies that work with our program can expect fully written business plans, performance market research, or a formulated advertised campaign.

Still not convinced Wells Fargo Center for Small Business & Entrepreneurship is right for you?

We continuously work with a large range of diverse businesses from book authors all the way to fully developed corporations. Just see what Paul Hightower, CEO of Instrumentation Technology Systems of America, had to say about our program in the SFV Business Journal in the attached link.

SFV Business Journal – Black Box for Driverless Cars

How does it work?

Clients are selected and paired with professors and their teams of highly talented business students to conduct reports to focus in on fresh and innovative ideas to help motivate company growth.

So what’s keeping you from achieving your goals of ultimate success?

Contact us at :

wfcsbe@csun.edu

Don’t wait our program is offered on a first come first served bases and space is filling up fast. Let us open your eyes to all the possibilities.

 

Know the Difference Between a Business Name and Trademark

When starting up a business it is important to look for a name that defines and makes them stand apart from their competitors. What is not as widely talked about is the need to protect their name once they have one. For businesses to protect their name they must register with the state. It is at this point when many new entrepreneurs run into the problem of not knowing whether to register a new business name or file a new trademark.

Here are some tips to better define what these two terms are and what they can do for a company.

What it means to register a new business name: business-name

As presumed a business name is exactly that, it’s the company’s trade name to help their customers find them.

The first step in becoming a company is deciding whether it is a corporation or a limited liability company. From there the company may apply under that category for a business name. To be approved for a name the secretary of state’s office must not come across the exact same name within their system. If the name is not taken the company may then claim that name as their own and no other company is allowed to use it within that state. However, if the company would like to register their name under several different states they must go to the federal level with a trademark.

Filing a trademark at the federal level:

A trademark is a symbol, word, or group of words that represent a business.

Much like registering for a business name, filing a trademark gives the company sole rights to the trademark as long as the trademark hasn’t already been taken. Once it is filed no other company or person is allowed to use their brand without the company’s permission. Unlike a business name trademarks are filed at the federal level by the USPTO. The processes of filing a trademark with the USPTO can take any were from 6 to 12 months. While this might seem like a long waiting period the company’s trademark will be solely theirs at both the state and federal level.

Still confused!

Don’t worry here is a simple video to help walk you through what both a trademark, Business Name. In addition this video will through in an extra bonus of defining what copyright is.

Source: MyCorporation

This post was sourced from Entrepreneur so go check them out.

 

How Loans for Small Businesses can Benefit You

Small Business Loans were created for companies that need a little help to maintain or begin their dreams of becoming a business. Around 543,000 up and coming business arise each month and out of those companies 97% of them are considered to be a small business. That means they have 500 to 0 employees working for them.  However, out of all these companies that start in any given year, 30% of them will fail within the first two years. The cause for so many failing companies is poor financial planning.

The three main sources of financial troubles companies should consider:

  • Decline in customer spending
  • Market fluctuation
  • Employee health insurance

One very important thing to remember is that it takes money investments to make money in a company.  So it is a good idea to do research to find the right lender for you. The two main types of leaders that may be available to you as a small business are:

  • Commercial banks
  • FinTech Companies

Through these lenders loans such as SBA Loan, Equipment Financing, Short-Term Loan and Personal Loan for Business are offered. But don’t forget, to qualify for any given loan your business’s financial affairs must be in good standing and up to date. The best way to check where you stand financially is to hire a certified public accountant. With their help you may opt for either an audit or a review to get financial matters in order. In any case planning ahead is always the best step in securing a small business’s future.

To learn more about the different types of lenders and loans offered visit Jeffbullas.com

Source: Jeffbullas

Feeling Safe on or off Campus

The Las Vegas Mass Shooting not only took loved ones away from their friends and family but also a since of safety from the American people. In respect for those who have been effected by this terrible ordeal the U.S flags on the grounds of CSUN shall be raised half staff till the sun is low in the sky on Oct. 6.

A word from CSUN President Ms. Harrison “On behalf of California State University, Northridge, our hearts, thoughts and sympathies are with the victims, survivors, first responders and loved ones impacted by the horrific mass shooting that occurred in Las Vegas. This heartbreaking violence is a reminder to remain vigilant. Safety on- and off-campus is a responsibility we all share.”

To better prepare for potential violence Ms. Harrison has put together three workshops, two of which will be for CSUN employees and one for all those who wish to attend; see below for details.

For time, location and registration click on the date you would like to attend.

Oct. 25 & Nov. 1: Workplace Violence and Surviving

(For CSUN Employees Only

This workshop is addressed to those who are employed at CSUN to be better equip them in the event of  an active shooter incident on campus.

Oct. 19: Maintaining a Proactive Approach to Personal Safety

(For Students, Faculty, Staff and Community)

This workshop was created to help those who would like to develop a better understanding of how to prevent and become more aware of potential risks or threats they may be faced with.

For more tips and to review this video on how to stay safe during an active shooting click here.

Entrepreneurship Fall Kickoff / Startup Workshop #1

Come and join the CSUN spirit of learning by attending the first business workshop of the fall 2017 semester. Learn how to get a head in the business world from those who have thrived as investors, company owners and leaders of their profession. This event is free so hurry and save your spot now by clicking here.

Tue, September 26, 2017

3:00 PM – 5:00 PM PDT

Located at:

Juniper Hall 4117

Northridge, CA 91330

FUTURE JOBS WILL BE BASED AROUND PURPOSE, EMPATHY, AND PEOPLE SKILLS

It seems to be a popular idea that many of today’s jobs will be replaced with automation.  Whether this relates to marketing research that is replaced with data-driven Artificial Intelligence (AI)  or manufacturing labor that is replaced with machinery, American jobs are changing and employment is a concern not just for Millennials but for Generation X, Boomers, and leaders of industry.

ZUCKERBERG AND GATES AGREE

Both Mark Zuckerberg and Bill Gates gave speeches recently discussing concerns that today’s graduates will need to face.  One thing they both agree is that real human empathy is something that robots are not going to easily replace.

WHY THIS IS IMPORTANT

The take away is that people skills are more important than ever.  While many jobs are changing and in fact shrinking, the jobs that will still be in demand in the future will require soft skills such as care giving, nurturing, understanding, and yes, consulting.  To read the full article go to MSN.

Source: MSN

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

THANK YOU!

Wells Fargo Center for Small Business & Entrepreneurship wants to extend a special thank you to all of the attendees at our 10th Year Anniversary Celebration and Fast Pitch Competition.

Minchi Hsu and Richard Robinson presented their consulting project to the audience at the Orange Grove May 3, 2017.

Minchi Hsu and Richard Robinson present. 10th Anniversary Event, May 3, 2017 at Orange Grove Bistro on the California State University, Northridge Campus Fast Pitch competition and luncheon celebrated entrepreneurship with CSUN student and Wells Fargo representatives.

OUR SPECIAL THANKS GO OUT TO:

  • Wells Fargo, our sponsors
  • All of our deserving clients who shared their goals, challenges and business information in order to collaborate with CSUN students
  • David Nazarian College of Business & Economics
  • California State University, Northridge
  • Faculty members Daniel DeGravel, Deborah Heisley,  and Director Franck Vigneron
  • Dean Kenneth Lord and his staff members
  • The Office of University Advancement
  • Undergraduate senior students who participated in consulting projects this academic year

The center could not exist without your support and participation!

THE WINNER OF THE FAST PITCH 2017 IS …

  • Max Engoian, MBA Student

    Winner of the Fast Pitch competition sponsored by Wells Fargo, May 3, 2017 Max Engoian

    10th Anniversary Event, May 3, 2017 at Orange Grove Bistro on the California State University, Northridge Campus Fast Pitch competition and luncheon celebrated entrepreneurship with CSUN student and Wells Fargo representatives. Winner of Fast Pitch, Max Engoian.

 

 

 

 

 

 

 

 

 

 

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

Reminder: 10th Anniversary and Fast Pitch Competition Wednesday, May 3 @ 11:30 am

10th Anniversary Event Invitation & RSVP

SOLD OUT!

Please be sure to cancel your reservation on Event Brite if you are unable to attend.

For those of you attending, we look forward to seeing you Wednesday.

PARKING:

Please enter on Prairie Street. Proceed to lot G1 near the Orange Grove Bistro.  The event is at the Orange Grove Bistro.

Map of CSUN, Orange Grove Bistro, and parking lot G1.

 

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.