18–29 years old use Twitter are increasingly using Twitter in the USA with 37% in 2015 compared to 31% in 2014.

Adapting to customers media habits is key in growing targeted communications. Universities need to anticipate changes in order to become more effective.

HupSpot reviews 14 best college Twitter accounts to explain the ‘dos and don’ts’ of Twitter best Practice.

Best practice Twitter feeds recommends a combination of timely posts: like tweets congratulating new students and award-winners, links to blog posts on University’s news site, cross-promotion with other social media accounts, and informative posts, like one tweet announcing how street traffic will be affected during a local events.

Source: HupSpot



William George follows on his work on business leadership by summarizing the key skills of great leaders. This article extracts information from his book published in 2003, Authentic Leadership and his 2007 ‘True North’ Book.

In essence, great leaders have very human behavior with a sense of personal growth from acquiring experiences and gaine=ing from these experiences.

Authentic leaders demonstrate these five qualities:
. Understanding their purpose
. Practicing solid values
. Leading with heart
. Establishing connected relationships
. Demonstrating self-discipline

SHOW CHARACTER – Authentic leaders are real and genuine. You cannot “fake it till you make it” by putting on a show as a leader or being a chameleon in your style. People sense very quickly who is authentic and who is not. Some leaders may pull it off for a while, but ultimately they will not gain the trust of their teammates, especially when dealing with difficult situations. The widespread adoption of LinkedIn, Google and increasingly networked communities means that every leader has the informal equivalent of a “Yelp” score that will come to light. If people see their leaders as trustworthy and willing to learn, followers will respond very positively to requests for help in getting through difficult times.

WORK IN PROGRESS – Authentic leaders are constantly growing. They do not have a rigid view of themselves and their leadership. Becoming authentic is a developmental state that enables leaders to progress through multiple roles, as they learn and grow from their experiences. Like superior performances in athletics or music, becoming an authentic leader requires years of practice in challenging situations.

IN SYNC – Authentic leaders match their behavior to their context, an essential part of emotional intelligence (EQ). They do not burst out with whatever they may be thinking or feeling. Rather, they exhibit self-monitoring, understand how they are being perceived, and use emotional intelligence (EQ) to communicate effectively.

PRAGMATIC – Authentic leaders are not perfect, nor do they try to be. They make mistakes, but they are willing to admit their errors and learn from them. They know how to ask others for help. Nor are authentic leaders always humble or modest. It takes a great deal of self-confidence to lead through very difficult situations.

EMPATHY – Authentic leaders are sensitive to the needs of others. One author has postulated, and I paraphrase, “What if your real self is a jerk?” People are not born as jerks, nor does this behavior reflect their authentic selves. Rather, these individuals likely had very negative experiences early in their lives that cause them to have difficulty in managing their anger, in part because they feel like victims or feel inadequate.

Source: Harvard Business School Working Knowledge


John Caudwell is a billionaire philanthropist from the UK who made his fortune through building and selling one of the world’s most successful privately-owned mobile telecoms businesses.

John Caudwell explains in his video in a few minutes the main features required to achieve a successful financial venture.

Two main ways:
A. Come up with a very unique original idea that is a proposition that is disrupting the market and shifting demand. It is very rare and most unlikely way to become successful.

B. Consistent hard effort over a long period of time: but you need 6 chararistics:
1. Ambition: see your aim and push for it.
2. Drive: to bring ambition to fruition.
3. Passion: to be continuously interested.
4. Resilience: to hold it together and cope with the stress, because the Drive and Ambition will put a lot of stress on your life, both physical and mental stress.
5. Commercial Intellect: rare talent that allows you tip the balance in your favor on every commercial decision that you make.
6. Leadership: necessary to gain large scale wealth. The ability to drive people to greater and bigger things to support you and enable you to make that wealth you seek.

Source: John Caudwell on Youtube Channel


David Nazarian’s presentation at USU.
The Management Association (MACSUN), in conjunction with the Dean’s office, has organized an event with David Nazarian as speaker (see attached flyer). This is the first time David Nazarian is speaking at a student event.

David Nazarian Speech on 9th November 2015

David Nazarian Speech on 9th November 2015

. HOW? Go to the website (www.macsun.org/rsvp) to rsvp ASAP because seating is limited to 500 people.

This event is by and for students and it is an opportunity to se David Nazarian in person. The event is in the Northridge Center.