San Fernando Valley Residents Recognized For Their Public Service in Awards Ceremony

To Lead Is To Serve …

Congratulations are due to 6 honorees attending the “…17th Anniversary Justice Armand Arabian Leaders in Public Service Awards on Thursday, Oct. 27,2016.  The Encino Chamber of Commerce event was held at the Warner Center Marriott, in Woodland Hills.”Los Angeles Daily News Reports 6 Public Service Honorees

The awards recognize members for their contributions to the San Fernando Valley community.  Members honored include a police officer, an assemblyman, actors, writers, public speakers, a congressman, one CSUN recent graduate, and three students who won $1,000 scholarships.

To learn more about the honorees, read the article here: Daily News.

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.

4 Simple Steps Every New Entrepreneur Should Consider

Gears working together - a graphicWriter and coach Connor Kozlov of The Huffington Post helps small business owners get results by making little changes in their mindset .  Today he has compiled 4 easy tips to help new entrepreneurs approach their businesses.

In the article Koslov discusses starting small, finding easy sources of traffic, the importance of testing, and approaching work in a different way.  (Think globally!)  That is, he refers to “The Four Hour Work Week” as guide for outsourcing.

To learn more from the source visit: The Huffington Post

 Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.

Marketing Trends for Startups in 2017

Recent trends affecting marketing and branding strategies that are likely to continue include video marketing, experience-based marketing, and personalization that drives engagement.  sm3

Does your company have a marketing plan that addresses multimedia elements in promotions? Do you use experience-based tactics to give customers the opportunity to engage with you personally and test your products or services?

To increase customer loyalty and create personal relationships with your target audience, check out these trends that new businesses should address in their marketing plans.  See AJ Agrawal’s advice here.

Source: Forbes

 Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.

How to Work a Room | How to get the lay of the land .. by Forbes

Forbes has published a fun video that helps entrepreneurs and small businesses owners (like most of us) approach networking.  It’s called “How to Work a Room” and gives some insightful tips in this tongue and check etiquette guide, below.

If you have ever felt a little uncertain about how to improve your connections, check out this quick video.  What do you think of the Lone Ranger tip?  Let us know what you think …

Source: Forbes

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.

Small Business Trends | Capturing the Millennial Target Market

Small Business Trends - Millennial Marketing

Small Business Trends – Millennial Marketing

Small Business Trends recently published an article that indicated that 68% of millennial owners rely on social media for promotion.  (Millennials are people mostly in their 20’s and 30’s, by the way. ) 58% of their marketing budget is “digital”and 41% of their marketing budget is specifically “mobile”, according to Joshua Sophy.

So what does this mean to you?  Not only are millennials the largest generation in terms of population, bypassing the boomers, but they are digital natives.  Perhaps you noticed this from the glow of the cell phone lighting up their faces so often during the day.  Understanding how they spend their time and what methods reach them best is important if your business targets generation Y consumers.

The take away: millennials are defining how marketing is conducted.

To understand the implication of the trend, learn more in Joshua Sophy’s article.

Source: Small Business Trends

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.

Social media tips for small businesses | Learn how to better use Facebook and Twitter

Make an impact on your small business by using these social media tips:

Learn Social Media Tips for Small Businesses

Learn Social Media Tips for Small Businesses

The article in Money describes how small business owners are looking to increase their sales using social media.  The trouble is, how do we do that?  Kim Garst has some ideas in her video, beginning with the top 5 things your business stands for.

If you can summarize your vision and mission into something quick and digestible, you can build your social media.  To learn more go to:  HOW TO BUILD UP YOUR SMALL BUSINESS ON SOCIAL MEDIA.

Source: Money Magazine, Kim Garst.

Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.

BURGER KING IS BUILDING SAUNAS IN ITS RESTAURANTS IN FINLAND

In this article the video shows a Burger King in Finland which has a sauna available for groups for $300 rental for the day.

Burger King Sauna Finland

Burger King Sauna Finland

Culture plays in integral role in marketing. Saunas are common in Finland and Burger King is showing that companies have to combine local traditions with serving burgers so to be satisfying their customers.

Here is the link: https://www.thestar.com/business/2016/05/18/burger-king-in-finland-has-a-sauna.html