UPDATE: What’s Been Happening With Our CSUN Client Projects

Consulting. Image of 2 consultants in discussion in a business setting depicted by a graphic. Creative commons.CONSULTING PROJECTS:

More and more people have been curious to find out about collegiate consulting service. We often receive the question “What does the Wells Fargo Center do?” ,  “What’s entailed in the program?” , or “What kinds of clients do you help?”

To give you an idea, here is a snapshot of just 1 of the projects happening this spring semester 2017…

JOHNNIE’S NY PIZZA is a franchise pizza restaurant and delivery chain.  The owner stated that he was new to business and new to working within the franchise system.  Additionally, he was experiencing negative word of mouth in the form of Yelp reviews due to challenging pizza delivery conditions in a very congested, downtown area of Los Angeles.

As you can imagine, if an order is delivered later than expected (regardless of terrible traffic and parking) or on the cool side, the business receives negative online publicity.  It can really hurt the business.  The problem is that no one can control the gridlock in downtown LA.   So, what does an owner do?

Considering his investment in time and money the owner decided to reach out to us in order to get outside feedback about his new business.

Thankfully, the Wells Fargo Center for Small Business & Entrepreneurship accepted his application to receive consulting from one of the California State University, Northridge‘s senior business classes.   In fact, Professor Joy Griffin has stated that a group is in the process of creating a full business plan for one of the Johnnie’s NY Pizza franchise locations.

The group has been meeting with the owner on a regular basis in order to analyze the situation and keep the owner involved and updated.  At the end of this spring semester (May 2017) the plan will be finalized and the business will receive a full copy of the business plan as well as an in-person presentation from the collegiate consultants.

Check back with us to hear more about what happens with this client project and to hear more about the other businesses that we have served by subscribing to our blog.

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Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.

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