Have you ever found it challenging to come up with new, relevant, trending content? The continual search for relevant content can become quite a task. So, do you use a news service, marketing firm, search for social media content yourself, or re-post what’s going around?
Could you trust your online image to your employees? Well, you probably already do. After all, you hired them; they are the voice and the face of the company. You might as well empower your employees to engage with others online on your behalf.
We at #WFCSBE can hear the wheels turning … “but I’m concerned about the professionalism of my content”. Yes, social media must be managed, including organic content. And we think that the pro’s out-weigh the cons. After all, is it possible for a brand to come off as contrived? Is it that more likely to happen through real interaction with authentic users and employees, or do you think that is more likely to happen when content is paid?
If you have not considered encouraging employees to share content about your business, you might be encouraged to know that many companies have made a move in this direction with positive results.
More and more businesses are tapping into their most trusted resource: their employees! In fact, numerous companies are using employees for more than just organic content. Yes, local check-ins and authentic news from sources within the company are likely to help boost results (according to some sources). But more than that, your employees have the ability to create a more authentic voice for your content.
Read more about trending content…
Source: LinkedIn Trending Content
Author:Robin Yerian. Robin studies Marketing and Business Administration at California State University, Northridge. She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights. Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.