Implementing a promotional strategy doesn’t have to be difficult. Start small.
Here are today’s quick ideas to increase your sales turnover and word-of-mouth…
- Cross-promote with non-competing businesses who have similar clients. (Example: A Hair salon might team up with a local boutique to promote each other. Be creative. Offer a discount to each other’s business, make referrals, or create an event…)
- Ask for referrals immediately after delivering quality, satisfactory results. Do not waste time. When customers are pleased, remember TO ASK for a testimonial and a referral.
More tips can be found in a post by Red Website Design.
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Author:Robin Yerian. Robin studies Marketing and Business Administration at California State University, Northridge. She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights. Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.