Writing to Persuade, Influence and Connect

Some authors believe that being provocative serves writers best, meaning, that writers should create though-provoking content in order to create engagement among readers.  The basic idea is to create action.  Author Yatin Khulbe discusses the idea that uncomfortable thoughts spur along action because the brain dislikes discomfort and seeks solutions.

Entrepreneur Magazine article by Yatin Khulbe and photo of a woman at a desk working.

Do you agree?  While we appreciate the idea of generating solutions and being transparent when communicating, how uncomfortable or provocative must a writer become?

Khulbe states that initiation of interaction is goal number 1.  Goal number 2 is to “build a chain of events”.  Read the steps on Entrepreneur.com.

Follow us to get tips for entrepreneurship, small business, marketing, leadership, leveraging university and community relationships and more.  The Wells Fargo Center for Small Business & Entrepreneurship at California State University, Northridge matches local businesses with CSUN professors in order to create business plans, marketing plans and campaigns that create lasting value for local businesses.

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Author:Robin Yerian.  Robin studies Marketing and Business Administration at California State University, Northridge.  She has received an honorable mention for her secondary research regarding the millennial generation in association with the national American Marketing Association case competition for eBay in which she provided consumer insights.  Robin is the student assistant responsible for managing client relationships, communications, and social media for the Wells Fargo Center for Small Business & Entrepreneurship at CSUN.


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