BURGER KING IS BUILDING SAUNAS IN ITS RESTAURANTS IN FINLAND

In this article the video shows a Burger King in Finland which has a sauna available for groups for $300 rental for the day.

Burger King Sauna Finland

Burger King Sauna Finland

Culture plays in integral role in marketing. Saunas are common in Finland and Burger King is showing that companies have to combine local traditions with serving burgers so to be satisfying their customers.

Here is the link: https://www.thestar.com/business/2016/05/18/burger-king-in-finland-has-a-sauna.html

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