18–29 years old use Twitter are increasingly using Twitter in the USA with 37% in 2015 compared to 31% in 2014.
Adapting to customers media habits is key in growing targeted communications. Universities need to anticipate changes in order to become more effective.
HupSpot reviews 14 best college Twitter accounts to explain the ‘dos and don’ts’ of Twitter best Practice.
Best practice Twitter feeds recommends a combination of timely posts: like tweets congratulating new students and award-winners, links to blog posts on University’s news site, cross-promotion with other social media accounts, and informative posts, like one tweet announcing how street traffic will be affected during a local events.